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Consumer centric forms – Ask for the post code first
One of the biggest barriers to collecting data of users online is something called ‘form attrition’. This is rather jargony way of saying that people either don’t fill in a form because it looks too...
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Best of Me Digest – 29/08/2013
There’s nothing wrong with a bit of change and I’m hoping you like the new design of Best of Me. I know you’ll tell me if you don’t! Aside from tweaking design, we’re celebrating with our latest...
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Best of Me – 11/09/2013
It’s time for the boys in the office to have a go at curating Best of Me, and today, meet Alan Clark. Alan’s been with us for just over a year now and usually comes at most things from a different...
View ArticleHow strong is your desire to keep learning? By Guest Blogger Jason...
The digital world is a fast-paced and constantly changing one, so if you want to stay on top it’s important to continually seek information and self- teach or participate in courses or seminars to...
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Best of Me – 20/09/2013
Meet Ryan. Previously hiding out in New Zealand, he’s our newest addition to the Zuni family of strategists, even though he joined us back in April. Ryan’s got a quirk about him that’s always...
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Best of Me – 09/10/2013
It just takes one short week to realise Christmas isn’t that far away, and neither is the AdNews Challenge that we find ourselves registered for! Yep, on 19 November, Alan will kayak 2km, Mike will...
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Three Strategy Lessons from Computer Games
As first seen on Power Retail here. Strategy is strategy is strategy, and strategic thinking can be applied in a variety of contexts. That’s why there was a whole decade of executives pretending to...
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Best Of Me – 23/10/2013
Over the years, most of our clients would have met the lovely Jacki. She was Zuni’s first employee, seeing all our growth and development over the years. You know you’re on the downhill run of the...
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Zuni works with Canon to amplify it’s social strategy
Canon has engaged Zuni to develop a social media strategic framework that will take its consumer engagement to the next level and support Canon’s business objectives. Canon has already amassed a strong...
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Tortoise or hare? How to design and deliver products quickly and cost...
We know how the fable goes – slow and sure wins the race. How does this stack up in product development? The tortoise The traditional approach involves lots of research and insights upfront to provide...
View ArticleA rally cry to the Aussie retail industry
By Bernadine Brewer, originally published by B&T Watching the shoppers milling around Sydney’s George Street, spending money, sizing up potential purchases and carrying bags, something occurred to...
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Best Of Me – 06/11/2013
Best of Val It’s nice to be back! With everyone at Zuni having a go at writing the newsletter, I’ve found I’ve missed having a chat with you all. I’ve been in the background learning new things, like...
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Best of Me – 20/11/2013
It’s always busy at Zuni, with loads of interesting things going on. First up, the ADMA Certificate Course has come to a close for another Semester, and there’s a terrific new program in place called...
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5 reasons why an omni-channel approach is effective at changing consumer...
I had an unbelievably seamless omnichannel consumer experience through all available shopping channels when I shopped with Shoes of Prey – a design your own shoe, Australian-owned online company. 1....
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Best of Me – 04/12/2013
Well, the Gold Coast relaxed the pants off me, as you can see from the pic with Angelique. I’ve had to come back and hit the ground running because there are loads of things going on. You may have...
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How much screen time a day for a child is OK?
As a parent of Angelique, aged 4 and William, aged 2, I’m constantly made aware by many influencers about their use of technology and amount of “screen time” in their daily lives. The pressure from the...
View ArticlePlaying Nice
As first seen on B&T here. It’s a fairly common situation: two competing agencies working for the same client. What happens? They stab each other in the back – subtly sabotaging each other’s work,...
View ArticleBest of Me – 18/12/2013
Best of Bernadine As we gear up to switch off for the Christmas break and enjoy the sunshine, this will be Zuni's last Best of Me for the year. You can see from the infographic below, which...
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Best of Me – 19/03/2014
Best of Jacki It’s of course apt that Jacki’s Canva image on the right is a call for recruitment. We’re currently on the look out for a strategic planner to join our team. If you or someone you know...
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